Cause-Related Marketing
The John Wayne Cancer Institute works closely with our corporate partners in planning cause-related marketing initiatives that position and promote our corporate partner and its products and services, while providing awareness and support for JWCI’s leading-edge cancer research programs. In short, cause-related marketing programs provide for a win-win situation.
Why Engage in Cause-Related Marketing?
Quite simply, because it makes good business sense. Cause-related marketing endeavors are not only emotionally fulfilling, but also have shown to deliver tangible benefits, including an increase in sales, visibility, customer loyalty, corporate image, and positive media coverage.
- 83% will trust a company more if it is socially responsible.
- 74% are more likely to pay attention to a company’s message when they see that the company has a deep commitment to a cause.
- 69% consider a company’s social commitment when deciding where to shop.
- 89% are likely or very likely to switch from one brand to another (price and quality being equal) if the second brand is associated with a good cause.
- 66% will consider a company’s social commitment when deciding whether to recommend its products and services.
- 79% want to work for a company that cares about how it impacts and contributes to society.
- 69% are aware of their employer’s commitment to social causes.
- 64% say their company’s social activities make them feel loyal to that company.
- 56% would refuse to work for an irresponsible corporation.
- (Statistics from The 2006 Cone Millennial Cause Study)
Some of our cause-related corporate partners include:
For more information about cause-related marketing opportunities, please contact:
John Wayne Cancer Institute
Director, Communications & Corporate Relations
2200 Santa Monica Blvd
Santa Monica, CA 90404
310-315-6111 ph
310-315-3195 fax
marketing@jwci.org